Reserved sessions for my latest presentation on “How to Make Your Marketing Matter” are now available on GenieCast
“I’m Not Arguing, I’m Just Explaining Why I’m Right”
As a marketer, when you lose a client or your budget is cut, it often means one of two things occurred:
1) You failed – and that’s ok! We all fail sometimes.
Or 2) You didn’t convince your client, your boss, or your investors that you succeeded.
If #2 sounds familiar, then you failed in a much different way.
In this program, you’ll learn the basics of Attribution-Based Decision Making, Digital Marketing Objectives, and Consultation Tactics to leverage your digital marketing success into bigger budgets, bigger campaigns, and bigger wins.
To learn more, or inquire about reserving a session, click here.
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